In March 2022, the LMFA Board of Trustees approved the following strategic plan to be reviewed every six months and completed by 2026.
As always, this plan is guided by the Longview Museum of Fine Arts mission to enrich lives and ignite a passion for the arts! Our vision is to be the premier art museum in East Texas engaging diverse audiences in person and online.
The Longview Museum of Fine Arts presents this bold and far-reaching strategic plan to expand and bring the visual arts closer to the people of Longview and the greater East Texas region. As we move forward with a capital campaign to renovate our newly acquired building, the citizens of Longview and East Texas will be rewarded with an innovative, beautiful, and culturally significant museum. Lives will be enriched, minds will be enlightened, and Longview will become well-known as a city that fosters beauty, creativity, and the arts.
LMFA accomplishes its mission by curating exhibitions featuring national artists, regionally based Texas artists, and selections from the permanent collection. In addition, the museum continues its over 60-year tradition of hosting annual student invitationals. Students from high schools all across East Texas participate. This outreach not only encourages and fosters budding artists, but also promotes art education programming in the region.
Strategic Goals
While making the necessary structural and environmental improvements necessary to attract visitors for generations to come, LMFA is equally focused on preserving the Art Deco and Mid-Century Modern architectural elements of the Fredonia Street building.
Strategic Goals
Art Education: LMFA supports art education in more than 18 school districts throughout 4 counties, including Hallsville ISD, the fastest growing school district in the state of Texas.
Culture: Sitting at the heart of East Texas, Longview serves as the county seat for Gregg County which has seen a 20% increase in both its Hispanic and Asian populations since 2010. As a Texas Commission on the Arts-designated Cultural District, LMFA provides opportunities for visitors to appreciate and enjoy our rich cultural heritage.
Community: LMFA ignites a passion for the arts in East Texas by engaging community groups to both experience and create art themselves. Outreach activities offered through classroom studio serve both adults and children in the immediate community, and underserved communities in the surrounding area.
Strategic Goals
Longview Museum of Fine Arts has thrived for 24 years in its current location on Tyler Street. The ability of a larger, newly renovated and innovative building to enhance and grow our reputation as the premier art museum in East Texas depends upon two factors: financial stability and staffing.
Strategic Goals: Financial Stability and Sustainability
Strategic Goals: Staffing and Sustainability
Longview Museum of Fine Arts is home to nearly 1,000 works of art including paintings, woodcuts, photographs, sculpture, lithographs, serigraphs, collages, and works on paper. The collection is centered around early Texas regional art from the 1930s and 1970s.